We're specialists - Our focus is strictly customer and employee research. Our range of clients and the number of Customer and Employee Measurement projects we have conducted gives us considerable insight into the business issues our clients face and how research can best be leveraged to assist them.

We're business oriented - We are business people who apply research techniques to solve real business problems. We produce actionable information and recommendations that can be used to impact your company's bottom line.

We're good communicators - One of the most important aspects of any research project is to get the right information into the hands of those who can make a difference within an organization. We put as much emphasis on working with our clients to communicate the results as we do on conducting the actual survey.

We know what's likely to give you results - Many of our clients are from the same or similar industries. While we don't share individual client data, we have a good idea of what's worked well with other firms facing similar challenges. This enables us to give our clients an idea of how they perform relative to the competition.

Our clients generally share the following characteristics:

1. Customers who multi-source - In industries where customers typically use a number of suppliers, companies need to explore ways they can increase their share of the available business.
    
2. Complex customer relationships - Companies who sell many different products to the same customers and/or differentiate themselves on their individualized customer service typically have complex relationships with their customers that require detailed scrutiny to ensure proper quality control.
    
3. Customers who make ongoing purchases - A customer's real value to a company is the present value of all that customer's future purchases. In repeat purchase situations, companies are keen to understand what instills customer loyalty and to measure how loyal their customers actually are.
    
4. Multiple locations and/or a large sales force - Companies with branch locations and/or salespeople need to measure themselves at the point of contact with the customer. As a consequence, they also need their results disseminated at that level. This requires multiple reporting and communication capabilities.